Salesforce vs. HubSpot — What is Better for Cybersecurity

Compare Salesforce vs HubSpot for cybersecurity. Evaluate top features, integrations, and defenses to protect your business data.

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Jeff Harms

Reviewed by Jeff Harms

Director, Advisory Services at OCD tech

Updated September, 18

Usability & Integration: Salesforce vs HubSpot

Discover how Salesforce and HubSpot compare on usability and integration for business productivity.

Salesforce Usability and Integration for Business

Salesforce delivers an intuitive user experience that simplifies employees’ daily operations while ensuring robust cybersecurity through features such as MFA prompts, secure logins, and role-based access. Its streamlined interface enables users to quickly adapt without sacrificing security compliance, balancing ease-of-use with strict, built‑in security measures that keep company data safe. This balance is supported by a practical and manageable administrative setup that incorporates security configurations like conditional access policies and default encryption settings, making the system both secure and user‑friendly.

Integration is another hallmark of Salesforce as it seamlessly connects with essential tools such as Google Workspace, Microsoft 365, Slack/Teams, CRM systems, SSO portals, robust APIs, and modern automation tools—all without creating security gaps. The platform’s design accommodates practical aspects like secure migration, data portability, and consistent mobile/desktop access, ensuring that security best practices are maintained across all integrated systems. As a trusted solution for organizations, Salesforce continues to set industry benchmarks by merging usability with stringent cybersecurity standards.

HubSpot Usability and Integration for Business

 

HubSpot delivers an exceptionally intuitive user experience for employees, seamlessly blending ease-of-use with robust cybersecurity measures such as MFA prompts, secure logins, and role-based access, which ensures that everyday interactions remain smooth while adhering to corporate security standards. Its administration and setup processes are designed with practicality in mind, offering straightforward management of security configurations like conditional access policies and encryption defaults, enabling IT teams to maintain compliance effortlessly. Moreover, HubSpot’s strong integration capabilities with platforms such as Google Workspace, Microsoft 365, Slack/Teams, CRM systems, SSO, APIs, and various automation tools ensure that data flows securely without opening up vulnerabilities, making it a reliable hub in a connected IT ecosystem. Practical considerations including migration, data portability, and secure mobile/desktop access further enhance its appeal, providing organizations with a unified, secure, and user-friendly environment.

 

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Security and Compliance: Salesforce vs HubSpot

See how Salesforce and HubSpot compare on security and compliance, including data protection, regulations, and business trust.

Salesforce

Data Security & Encryption

Data Protection & Encryption is essential to ensure that sensitive information remains confidential and secure during storage and transit. Salesforce uses state-of-the-art encryption protocols to safeguard data at rest and in motion, ensuring that only authorized parties can access it. It implements robust methods to protect customer data against breaches and cyberattacks, making it a trusted platform for secure data management.

HubSpot

Data Security & Encryption

Data Protection & Encryption: Data protection and encryption refer to the measures taken to secure sensitive information both during transit and while at rest. Advanced encryption techniques ensure data integrity and confidentiality, reducing the risk of unauthorized access. HubSpot employs industry-standard cryptographic protocols and robust data handling practices to safeguard customer information.

Salesforce

Authentication & Access Control

Authentication & Access Control is crucial to verify user identities and restrict access to sensitive information within the system. Salesforce employs multi-factor authentication and role-based access controls to ensure that only authorized users can access specific data and functionalities. This approach minimizes the risk of unauthorized access and enhances overall system integrity.

HubSpot

Authentication & Access Control

Authentication & Access Control: Authentication and access control involve verifying user identities and managing permissions to prevent unauthorized data access. These measures are crucial for maintaining secure environments and protecting sensitive information. HubSpot implements multi-factor authentication and granular user permissions to ensure that only authorized individuals can access critical data.

Salesforce

Compliance & Certifications

Regulatory Compliance & Certifications means aligning with global data protection and privacy standards to meet legal obligations. Salesforce undergoes regular audits and maintains industry-recognized certifications, which demonstrate its adherence to strict regulatory requirements. This commitment not only builds customer trust but also ensures that organizations can rely on Salesforce for compliant data management.

HubSpot

Compliance & Certifications

Regulatory Compliance & Certifications: Regulatory compliance and certifications ensure that systems meet legal, industry, and security standards, which is vital for maintaining customer trust. Meeting these standards demonstrates a commitment to rigorous security practices and risk management. HubSpot continuously updates its security framework to comply with regulations such as GDPR, SOC 2, and ISO, reinforcing its adherence to best practices and industry benchmarks.

Salesforce

Incident Response & Reliability

Incident Response & Risk Management involves systematic planning and swift action in the event of security breaches or cyber threats. Salesforce has established a comprehensive incident response strategy that includes monitoring, detection, and rapid remediation of potential risks. This proactive approach helps mitigate damage, ensure business continuity, and maintain customer confidence in the platform.

HubSpot

Incident Response & Reliability

Incident Response & Risk Management: Incident response and risk management encompass the strategies and processes used to identify, respond to, and mitigate security incidents. These practices are essential for rapidly addressing potential threats and minimizing their impact. HubSpot maintains a proactive approach with continuous monitoring, structured incident response plans, and regular risk assessments to protect against evolving cyber threats.

Cost and Value: Salesforce vs HubSpot

Compare the cost and value of Salesforce and HubSpot to see which offers better pricing, affordability, and long-term benefits.

Salesforce’s licensing and subscription costs typically range from about $25 to $300 per user per month, depending on the chosen edition and features, but these figures are only the starting point. Beyond the obvious expenses, businesses should also consider the hidden costs such as initial setup, customization, employee training, and additional security add-ons that ensure robust cybersecurity measures—each potentially adding several thousand dollars to upfront investments.

Investing in Salesforce can lead to significant long-term gains, particularly when considering the savings from advanced cybersecurity features that help avoid costly data breaches, compliance fines, or operational downtime. For example, with breach costs often exceeding $4M according to IBM, the preventative measures built into Salesforce deliver a strong ROI by mitigating these risks and ensuring business continuity. This comprehensive approach makes Salesforce a valuable asset for companies seeking both operational efficiency and enhanced data security.

 

Cost & Value for HubSpot

 

For businesses considering HubSpot, licensing and subscription costs typically range from around $45 to $800 per month depending on the chosen tier and features; however, it’s essential to account for hidden costs such as setup, training (which can add an additional few thousand dollars during initial deployment) and security add-ons that ensure data protection and regulatory compliance. These upfront costs might seem significant, but they are often outweighed by the long-term benefits, especially when considering how built-in cybersecurity features can help avert incidents that, according to IBM, may exceed $4M in breach costs.

Investing in HubSpot also translates to a solid return on investment from a security perspective because the platform aids in maintaining robust cybersecurity protocols that reduce business risks, avoid costly compliance fines, and prevent downtime. By streamlining operations and incorporating advanced security measures right out-of-the-box, businesses can see significant savings over time, balancing the initial expenses with ongoing protection and operational resilience, making HubSpot a worthwhile consideration for companies prioritizing both marketing efficiency and cybersecurity.

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Final Recommendation: Salesforce vs HubSpot for Cybersecurity

 

Final Recommendation

 

When considering the choice between Salesforce and HubSpot, businesses must weigh their needs in terms of scalability and integrated features versus ease of use and cost-effectiveness. Salesforce excels with its extensive configuration options and robust analytics, making it an ideal choice for larger enterprises that require deep customization and sophisticated security protocols. In contrast, HubSpot offers a more user-friendly interface with seamless marketing integrations, which suits small to mid-sized businesses that value quick deployment and unified operations. For those evaluating “Salesforce vs HubSpot for cybersecurity”, it is critical to note that the former provides enhanced compliance features and adaptability, while the latter simplifies user adoption without compromising essential security measures. Both platforms deliver strong value propositions, and the ultimate decision should be based on your business’s specific operational demands and budget constraints. Overall, a careful analysis of your long-term strategic goals will help determine which platform best aligns with your cybersecurity and IT objectives.

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Read How to Enable MFA on these tools

Enabling MFA is one of the most effective ways to strengthen account security. We’ll walk through how to turn on multi-factor authentication (MFA), making it clear which steps are required and how the user experience compares across the two tools.

How to enable 2FA/MFA on a Salesforce account?

Learn how to enable 2FA/MFA on your Salesforce account with this easy step-by-step guide. Boost security and protect your data with multi-factor authentication.

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How to enable 2FA/MFA on a HubSpot account?

Learn how to enable 2FA/MFA on your HubSpot account with this step-by-step guide to boost security, protect data, and keep your business safe.

Learn More

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IT Audit | Cybersecurity | IT Assurance | IT Security Consultants – OCD Tech is a technology consulting firm serving the IT security and consulting needs of businesses in Boston (MA), Braintree (MA) and across New England. We primarily serve Fortune 500 companies including auto dealers, financial institutions, higher education, government contractors, and not-for-profit organizations with SOC 2 reporting, CMMC readiness, IT Security Audits, Penetration Testing and Vulnerability Assessments. We also provide dark web monitoring, DFARS compliance, and IT general controls review.

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