How to Secure Your HubSpot for GDPR Compliance and Get the Badge/Seal

 

Securing your HubSpot account to meet GDPR compliance is crucial for protecting personal data of EU citizens and building trust with your customers. The GDPR badge or seal isn’t a simple logo you paste on your website—but a confirmation after an audit that your processes, systems, and platforms (including HubSpot) follow the law. Here’s how you can achieve full compliance and confidently show you’re secure:

• Understand What GDPR Means for You: GDPR (General Data Protection Regulation) is a set of strict rules from the European Union. It governs how you must collect, use, store, and manage personal data (like emails, names, phone numbers, browsing behavior, etc.). If your business targets, stores, or tracks EU citizens’ data—even if based elsewhere—you fall under this regulation.
• Secure Personal Data in HubSpot:
  • Enable GDPR features in HubSpot: Go to your account settings and turn on GDPR functionalities. This automates consent tracking on forms, double opt-in for emails, and cookie banners on your website.
  • Limit personal data collection: Only collect what’s necessary. Don’t add extra fields in your forms that your business doesn't truly need. Minimize “special categories” (sensitive or risky data—like health info).
  • Use encrypted connections: Ensure your website and all HubSpot-connected forms use HTTPS, which protects user info during transmission.
  • Control user access: In HubSpot settings, make sure only staff who really need access to contacts or customers can view/edit that data. Use strong, unique passwords and enable two-factor authentication for every user.
• Prepare for Data Subject Rights:
  • Right to be forgotten: Be able to quickly delete a user’s data from HubSpot (contacts, email logs, web activity, etc.) if they ask.
  • Right to access and correct: Have a clear process for retrieving and providing a full export (copy) of a user’s data, and fixing it upon request.
• Update Privacy Notices and Cookie Banners:
  • Customize your privacy policy: Let users know exactly how their data is collected, why, for how long, and who it’s shared with. Link this policy everywhere you collect info (forms, chat, etc.).
  • Enable HubSpot cookie consent banners: Configure these so users actually have a choice before non-essential cookies track them. Include easy-to-understand options for consent withdrawal.
• Track, Document, and Manage Consent:
  • Record legal bases for all contacts: HubSpot lets you track whether contacts have consented, and what for (e.g., marketing, newsletters, offers). Never send marketing emails to people who haven’t opted in as required by GDPR.
  • Audit your marketing lists: Regularly clear out contacts who did not consent and review your processes every 6–12 months.
• Work With Trusted Partners: Always work with GDPR-compliant vendors. HubSpot itself is GDPR-ready, but consider regular audits and getting expert help from a consulting firm, like OCD Tech, who specializes in GDPR readiness assessments and helps businesses pass compliance audits.

 

How to Get the GDPR Compliance Badge/Seal for HubSpot

 

You can’t get an “official” GDPR badge from the EU, but you can pass compliance audits or get certified by reputable firms. To achieve a recognized trust mark or seal for your website or marketing materials:

• Request a third-party readiness assessment: Services like OCD Tech will review your policies, technical setup (including in HubSpot), and handling of user requests—ensuring nothing is missed.
• Implement their recommendations: Auditors may suggest changes to your forms, processes, or technical settings to close any gaps.
• Pass the GDPR audit: Once you’ve fixed any issues, the assessor will review you again. If you meet their (and GDPR’s) requirements, you’ll get an official statement, report, or a digital badge to add to your site that shows “GDPR compliance verified.”

What’s most important to pass GDPR audits in HubSpot?

• Proving user consent exists with robust records for each contact
• Deleting data swiftly when requested and being able to show documented, fast response processes
• Clear privacy and cookie policies—with easy opt-in/opt-out tools
• Using only GDPR-compliant partners and limiting who accesses data
• Ongoing training and regular audits, which consulting partners like OCD Tech can ensure you meet

Summary: Achieving GDPR compliance in HubSpot means combining technical security (settings, encryption, user access) and transparent, up-to-date privacy processes for users. Always document everything, review regularly, and use expert advice to close gaps—this is the only way to get “How to Secure Your HubSpot for GDPR badge/seal” and truly protect your business.